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Morland Create Innovative Pick-Up Solutions.

Adventure 4×4 Equipment, a French company founded by Adrien, an engineering graduate passionate about 4×4 vehicles and the outdoors, sought to offer innovative, custom-made removable fittings for pick-up trucks. Their goal was to maximise space utilisation while providing practical solutions that meet each customer’s unique needs.

Morland's Solution

Morland partnered with Adventure 4×4 to develop varied ranges of fully integrated systems for 4×4 pick-ups. When creating the custom fit-outs for the vehicles, the designs and execution were mindful of the electric cylinder lifting system that has the capability to raise the hardtops by 45cm and support up to 400 kg.

Morland played a crucial role in creating custom-made removable fittings that integrate essential equipment such as stoves, storage units, worktops, lift-up tables, water reserves, showers, fridges, and batteries. These fittings were designed to maximise functionality in compact spaces while maintaining the vehicle’s technical characteristics and off-road capabilities.

Approach

Morland’s approach involved close collaboration with Adventure 4×4 Equipment to ensure that every aspect of the project aligned with the client’s vision.

Key efforts included:

  • Utilising advanced manufacturing techniques to produce lightweight yet durable components.
  • Ensuring quick installation and removal of fittings through user-friendly designs.
  • Supporting the customisation process with 3D design capabilities to accurately reflect customer needs.

Results

The partnership resulted in a versatile system that allows users to enjoy panoramic views through large side openings while maximising sleeping space with a rear extension on the tailgate. The final product preserves the vehicle’s lightweight and original height when folded, making it ideal for both leisure and professional use. Through this collaboration, Morland demonstrated its ability to innovate and adapt to the specific needs of specialised markets, reinforcing its commitment to quality and customisation in every project.